FSF 2020 Winning Case Study: Berry Goods
In 2020, I applied for, and was selected as a winner of the Fashion Scholarship Foundation case-study competition. I was tasked to create a collection that addressed the growing trend of Collaboration between Fashion and non-fashion brands. I chose the kids-wear brand Cat & Jack for Target and Driscoll's Berries to collaborate, creating "Berry Goods". My research included the value of collaboration, and what the four key items necessary for a successful collaboration: intentionality, exclusivity, profitability, and depth.
In 2020, I applied for, and was selected as a winner of the Fashion Scholarship Foundation case-study competition. I was tasked to create a collection that addressed the growing trend of Collaboration between Fashion and non-fashion brands. I chose the kids-wear brand Cat & Jack for Target and Driscoll's Berries to collaborate, creating "Berry Goods". My research included the value of collaboration, and what the four key items necessary for a successful collaboration: intentionality, exclusivity, profitability, and depth.
