ANTHROPOLOGIE - A Foggy Day in Crazy Town:
"Crazy Town" is a concept collection that responds to the COVID customer's need for exploration, during the challenging time of restrictions and lockdowns. Leaning into Anthropologie's successful visual merchandising campaigns, and historical influence of global flea markets, "Crazy Town" transports the customer across borders to London's "Brick Lane" flea market. As part of the collection, decorative trims are used to update vintage deadstock jeans, further responding to growing consumer demands for sustainable options.
"Crazy Town" is a concept collection that responds to the COVID customer's need for exploration, during the challenging time of restrictions and lockdowns. Leaning into Anthropologie's successful visual merchandising campaigns, and historical influence of global flea markets, "Crazy Town" transports the customer across borders to London's "Brick Lane" flea market. As part of the collection, decorative trims are used to update vintage deadstock jeans, further responding to growing consumer demands for sustainable options.
